VIKING LAB
VFX GEN VFX Studio
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The VFX Studio
for the AI Era
Next-Generation Workflow with Generative AI
Traditional VFX production is burdened with risks—budget overruns, uncertain schedules, and endless revisions.
Generative AI delivers an innovative solution, reducing time and cost while enhancing creativity and profitability.
Gen VFX Studio is pioneering a new paradigm for the AI era.
VFX Workflow Reimagined
Traditional VFX Workflow
Linear, sequential process across stages
Dependent on Production or post-production stage
Heavy manual labor from artists
Significant time and cost, burden by late-stage revisions
Reliance on large-scale infrastructure such as render farms
Limited to predefined content
Generative AI–Powered Hybrid Workflow
Iterative, dynamic process with real-time feedback integration
Enables early-stage visualization from pre-production
Combines AI automation/generation with creative direction from artists
Faster, low-error iteration, minimizing mistakes at early stages
AI-based rendering & upscaling, reducing hardware dependency
Instantly explore diverse visual styles, expanding creative possibilities
The Impact of AI in
Pre-Production
"Pre-production is the most critical stage that determines the success of a film or drama. Generative AI accelerates vision clarity and prevents costly errors later on."
Concept art and mood board creation
AI-based script analysis and visualization
Maintaining character consistency
AI in Production
& Post-Production
Production
Concept art and mood board creation
AI-based script analysis and visualization
Maintaining character consistency
Post-Production
Quality enhancement (denoising & upscaling)
AI-based relighting and color correction
Automated face swap and lip-sync
Strengths and Limitations
of Generative AI
Limitations of Using AI Alone
Limitations of AI Alone
AI struggles with consistency, data dependence, unpredictability, and lacks creative nuance.
Hybrid Workflow Solution
A hybrid workflow blends AI's speed and efficiency with human creativity and expertise.
AI creates the draft, humans refine and direct—delivering higher quality, more complete results.
Key Efficiency Gains
Reduced Work Time
Significant reduction of repetitive tasks such as rotoscoping, matchmove, and cleanup
Optimized Labor Costs
Minimized repetitive manual work and improved efficiency of labor structure
Resource Efficiency
Shorter rendering times lower render farm operating costs, while cloud-based AI solutions reduce initial investment burdens
New Business Models
& Revenue Streams
"Generative AI goes beyond making VFX more efficient—it enables new business models and revenue opportunities, joining the creative process from the planning stage."
AI Pre-Visualization
Rapid mood boards and animatics for key scenes, characters, and environments
Content Localization
Seamless multi-language adaptation with AI-driven face & voice synthesis
Digital Asset Licensing
Scalable 3D assets stored and licensed through virtual studio models
Recurring Revenue
Shift from one-off projects to subscription and license-based models
Value Chain Expansion
Extending services from post-production into planning and pre-production
Consulting Services
Unlocking new opportunities with AI VFX consulting
"Generative AI isn't just a tool—it's a core strategy
redefining the future of VFX"